What is Personal Branding Anyway?

Well, I’m figuring it out myself.  What I do know is that your reputation matters, even more than it ever did before.

The best definition of personal branding I found is by Dan Schawbel, founder of PersonalBrandingBlog.com.  He defines it as “The way we market ourselves to others.”  You may be thinking that your personal brand doesn’t matter because you don’t want to start a business, or be a CEO.  I disagree.

Background checks now include your Facebook page, MySpace page, and Twitter account for starters.  Even if you don’t work, people will be curious to know who you are and they will start with Google.  People get fired because of Facebook more often than you might think.  Don’t believe me?  Here’s an example.

It is important to be proactive and not reactive when it comes to your reputation because it is much easier to take the lead then to do damage control.  Regardless of the technology you use, your reputation matters.  People are talking about you whether you realize it or not.  So how do we go about building and maintaining authentic and strong personal brands?  We’ll learn together.  As I continue to spotlight phenomenal women who have exceeded in their respective fields, I will also be following the steps to building a strong personal brand in the Dan Schawbel’s book Me 2.0.  According to Mr. Schawbel, the first step is to find your personal brand.  Who are we?  What do we like?  What do we hate?  What do we want to do?  What are our goals and ambitions?  And finally, how do we stand out from the crowd?

As we work on step 1, please tell me:  do you know what your personal brand is?  What do you want your personal brand to be?


One response to “What is Personal Branding Anyway?

  1. If multifaceted can be a personal brand, then that is mine.

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