On May 16, 2011, Laurel J. Richie assumed the role of President of the WNBA. Previously the Senior Vice President and Chief Marketing Officer of Girl Scouts of the United States of America, Ms. Richie is no stranger to organizations that uplift women. She is credited with keeping the Girl Scout brand current and fresh.
A graduate of Dartmouth College, Ms. Richie has over 3 years experiences in marketing, public relations, corporate management, and branding. She will now apply all of those skills to the WNBA. Her goal in her new role is to “reach out to people and engage them.”
The WNBA has just made another amazing announcement. Lisa Leslie has just become part owner of the Los Angeles Sparks. She will be the first WNBA player to invest in a team. Being first at something is not new to Ms. Leslie. She was the first player to reach 6000 points in the WNBA as well as the first WNBA player to dunk during a game.
I’m a basketball fan but I must admit that I don’t follow women’s basketball. I’m hoping that these two savvy business women will increase my interest in the WNBA and give basketball lovers something to follow since the NBA is still locked out with no resolution in sight. Only time will tell. Do you follow the WNBA? What do you think of these two changes?